Video Formats
Three formats. Every platform covered.
Short-term rental guests discover properties on their phones, their feeds, and their laptops. One shoot, three formats — your property shows up everywhere they're looking.
Built for the scroll
9:16 Vertical
The dominant format for short-form video. Full-screen on mobile, it stops the scroll and puts your property front and centre. Ideal for discovery — guests who have never heard of your listing will find it here first.
Where it gets posted
Feed-perfect and shareable
1:1 Square
The workhorse of social feeds. Square content performs consistently on Instagram and Facebook feeds, looks great in grid view, and is the most-shared format for property photos. Great for building a polished, professional presence.
Where it gets posted
Cinematic and credibility-building
16:9 Landscape
The format that makes your property look like a luxury listing. Landscape video is the standard for YouTube, listing pages, and email campaigns. It signals professionalism and gives guests the full visual tour before they book.
Where it gets posted
Why all three?
Hosts who post on one platform leave bookings on the table
Each platform has a dominant format. Posting a landscape video on Instagram Reels or a vertical clip on YouTube looks unprofessional and gets buried by the algorithm. Platform-native content gets more reach, more saves, and more direct booking inquiries.
Algorithms reward native formats
Instagram, TikTok, and YouTube each boost content that matches their preferred aspect ratio. A 9:16 vertical on Reels outperforms a cropped landscape every time.
Guests browse on mobile first
Over 70% of Airbnb searches happen on mobile. Vertical and square formats fill the screen and stop the scroll — landscape clips shrink to a thumbnail.
One property, consistent brand
All three formats are produced from the same photos with the same music and motion style. Your property looks cohesive everywhere a potential guest finds it.
Ready to cover every platform?
The Everywhere Pack gives you all three formats for one property — 9:16, 1:1, and 16:9 — delivered in 3 business days.